Me-Mover Fitness: FIBO 2017 Trade Fair Experience from Participants side
Me-Mover Fitness: FIBO 2017 Experience
Each year, during the month of April, the Koelnmesse is host to one of the biggest fitness trade fairs in the world: FIBO – the Leading International Trade Fair for Fitness, Wellness and Health that is held annually in April – since 2013 in Cologne. Thousands of people travel from outside of Germany to see the current fitness and health industry trends and innovations at the world-renowned exhibition. This year exhibitors from 49 different nations came to Cologne to promote their products and services, including us!
FIBO 2017 took place from the 6-9 April. This year we had four Me-Mover Fitness members in Cologne to promote the Me-Mover FIT 2.0: Stig, Syed, Karim, and Jonas.
Every morning the team Me-Moved to the Koelnmesse. It was quite funny to see that on our commutes the inner child came out in all of us, often having races or challenging each other to Me-Move up steep hills. It was great fun, and we got to enjoy the scenery while also receiving quite a lot of attention, handing out business cards to interested pedestrians on the way. It is safe to say that the Me-Mover FIT 2.0 was quite the eye-catcher on and off the fair.
We stayed in a cozy 2 bedroom apartment on the outskirts of the centre, spending the majority of the evenings at Picolla Essen & Trinken enjoying their amazing steak and Italian cuisine. After enjoying dinner we usually sat in the living room of the apartment where we had debates about current world events and shared stories and jokes before retreating to our bedrooms. Of course we had to make sure we got to bed on time with us having to be at the fair again the next morning by 8:30. However, Karim and Stig always found a bit of time to watch some Top-Gear before calling it a night!
During the first days the team rode around the numerous exhibition halls on the Me-Mover allowing people to try out the product and to let them know there would be Me-Mover fitness classes (bootcamps).
We had brought the Me-Mover Home Trainer to show people how the product worked at the stand but couldn’t resist taking interested fairgoers out for a spin too. On the latter days we had arranged a large space in one of the many halls where we could conduct classes and have people try out the product more frequently. At some points we had so many people wanting to try out the product that they actually had to stand in line! We were happy to see that people from different backgrounds, shapes, sizes, and ages were interested in trying out the Me-Mover. From children, to pensioners and leisurely athletes to bodybuilders, everyone wanted to try out the Me-Mover!
When people tried out the Me-Mover, the first thing we made sure of is that they felt safe on it. Some people struggled to find their balance but after the guidance of Karim and Jonas, they soon felt comfortable gliding around. After about 2-3 laps of getting used to the stepping motion, Karim showed the test drivers some of the new Me-Mover exercises, which you might have seen on our Facebook page. Seeing so many people enjoying and performing the different exercises was great to see. A lot of people were actually quite surprised as to how versatile and exhausting Me-Moving can be! Because of the queues we had, our temporary playground gained more and more attention. It was a great experience to see so many people enjoy the Me-Mover and express their excitement in so many different ways! That is why we do any of this, so it was a really great experience.
All in all the team thoroughly enjoyed their time in Cologne. In fact the only thing that we struggled with was carrying 4 Me-Mover FIT’s up the stairs to the apartment after the long days at FIBO 2017.
If you are a fitness fanatic or like to keep up to date with the newest fitness trends and innovations, we would definitely recommend visiting FIBO. The atmosphere is amazing and all of the exhibitors are the most humble and friendly people you will meet, regardless of their fame or background.